Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.
With the introduction of numerous new products into their sock range, Wilderness Wear adopted a change-over packaging concept for all items. There are sixteen packs in the new set, each with a unique photographic image, with the remainder being updated within production cycles. The packs are made up of two components: a custom designed and screen printed polypropylene hanging card, with a printed sleeve. Together these forms are a more economical packaging solution than previous and provide a stand-out presence for the product in one-to-one settings.
After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology.
Larsen+Mann is a Sydney-based interior design consultancy specialising in concept, documentation and management of bespoke residential and commercial environment projects for a broad range of individual and corporate clients. The new branding concept for business launch has been applied to a simple set of stationery items and a one-page website.
The search for new materials for use in the technical outdoor clothing market is a highly competitive activity. So when Wilderness Wear developed an original hybrid material from Australian Merino wool and Schoeller polypropylene it saw rise to a new line of product branding and packaging for the product. Utilising a combination of natural and technical patterns, the positioning of MerinoFusion™ promotes ‘the best of both worlds’. Execution of the design has extended to online campaigns, catalogue features, retail display, public relations information and technical summaries.