Tour de Cure is a fundraising organisation supporting cancer research via sponsored cycling events and tours across different parts of Australia. From the point of its tenth year, the not-for-profit organisation was raising upwards of $6M annually, with approximately 50% of this being managed via its online donations platform.
The brief for this project was to rationalise and improve a complex and custom set of back-end functions while bringing the look and feel of the website into a space where better user engagement could be gained.
As part of Wilderness Wear’s marketing mix, an overhaul to the brand’s social media activity was put in place in the first half of 2017, with Instagram being chosen as the primary media for the purpose. The strategy involved a variety of post types including competitions, product information, company information and process, all of which are recognised as useful points of engagement for discerning users of technical outdoor goods, including clothing. Posting weekly, the effort is seeing an increase in followers, improved engagement on a one-to-one level, opportunities for product testing and review, as well as leads to retail and sponsorship.
Project inputs included client workshops, process determination, creative direction, writing and photography, as well as posting and engagement with individual followers of the client’s Instagram account.
Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.