Tour de Cure is a fundraising organisation supporting cancer research via sponsored cycling events and tours across different parts of Australia. From the point of its tenth year, the not-for-profit organisation was raising upwards of $6M annually, with approximately 50% of this being managed via its online donations platform.
The brief for this project was to rationalise and improve a complex and custom set of back-end functions while bringing the look and feel of the website into a space where better user engagement could be gained.
As part of Wilderness Wear’s marketing mix, an overhaul to the brand’s social media activity was put in place in the first half of 2017, with Instagram being chosen as the primary media for the purpose. The strategy involved a variety of post types including competitions, product information, company information and process, all of which are recognised as useful points of engagement for discerning users of technical outdoor goods, including clothing. Posting weekly, the effort is seeing an increase in followers, improved engagement on a one-to-one level, opportunities for product testing and review, as well as leads to retail and sponsorship.
Project inputs included client workshops, process determination, creative direction, writing and photography, as well as posting and engagement with individual followers of the client’s Instagram account.
Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.
With the introduction of numerous new products into their sock range, Wilderness Wear adopted a change-over packaging concept for all items. There are sixteen packs in the new set, each with a unique photographic image, with the remainder being updated within production cycles. The packs are made up of two components: a custom designed and screen printed polypropylene hanging card, with a printed sleeve. Together these forms are a more economical packaging solution than previous and provide a stand-out presence for the product in one-to-one settings.
After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology.
Larsen+Mann is a Sydney-based interior design consultancy specialising in concept, documentation and management of bespoke residential and commercial environment projects for a broad range of individual and corporate clients. The new branding concept for business launch has been applied to a simple set of stationery items and a one-page website.