CLIENT
WILDERNESS WEAR
PROJECT
Cumulo Merino Activewear

Naming and packaging for Wilderness Wear’s new activewear range launched in 2018. ‘Cumulo’ is made from 150gsm Tasmanian Superfine Merino wool, the lightest fabric in the company’s product range. 


CLIENT
WILDERNESS WEAR
PROJECT
Outer Edge magazine advertising

Wilderness Wear publishes numerous advertisements annually to the topics of new product or events and causes. Published in Australia’s Outer Edge magazine, this advertisement features a Sydney-based climber with an ambassador role for the client in promotion of a women’s adventure outdoor film festival. 


CLIENT
SWAAB
PROJECT
Brand identity upgrade

Swaab is a mid-sized legal practice founded in 1981 based in Sydney. Since inception, the firm has used a logotype for its branding that featured a simple curved shape within its layout. To align with recent growth and strategic consolidation of market position, the firm undertook an upgrade to its brand identity design. Completed over the course of a 12-month timeline, the project focused on strategic, creative and technical requirements. The branding system has been applied to a new website, signage, publications, promotional items, stationery, presentation resources, forms, advertising, social media and comprehensive guidelines documentation.


CLIENT
SWAAB
PROJECT
Website redesign and redevelopment

Accompanying the brand visual identity created by the company for Swaab is a new website. Built with a new content management system (CMS) and back-end programming, the site presents the previous data in a significantly more dynamic, meaningful and compelling manner across all viewing platforms. 

The project timeline spread end-to-end nine months and included substantial consultation at the outset to determine project parameters, along with a period of time at design and production conclusion for the client to independently manage content migration, editing and creation of new material. 

With mobile friendly display a critical prerequisite, the home page features a unique design of visual quicklinks that direct site users straight to critical parts of the website without the need to navigate a standard menu. 

Technology and programming for the project was provided in partnership with Simon Mundy, PeptoLab.

www.swaab.com.au


CLIENT
JOHN FROSTELL (AND SONS)
PROJECT
Road trip t-shirt

What's the point of being a designer if you can't have a bit of self-indulgent fun along the way?! 

Mid-way though 2018 John and his two teenage sons travelled to the US for collection of a 1956 Chevrolet that had been found and purchased some months earlier. Once delivered to Seattle, the trio drove the car (slowly!) over 2000 miles to the Long Beach docks just south of Los Angeles.

The t-shirts, containing visual cues relating to the car and the journey, were worn as a novelty during the trip and given as gifts to car people met along the way. 


CLIENT
WILDERNESS WEAR
PROJECT
Website and e-store upgrade

The company has been working with Wilderness Wear and its online presence for many years, having seen a number of upgrades put in place. Work through 2017/8 saw changes to the home page and standard content page designs along with upgrades to content formats to easily allow addition of product reviews, media commentary, technical information, personnel profiles and the like. The site is driven by Magento Community, which naturally sees limits pushed, and has seen a number of custom options added to serve its growing use as an e-commerce site.