CLIENT
WILDERNESS WEAR
PROJECT
Promotional video

In a first of its kind for the client, this general capabilities video was shot, designed and produced as a multi-purpose promotion for corporate, retail and trade application. The bulk of footage was taken by Dialogue as a mix of indoors and studio content with the balance provided by a variety of sources associated with Wilderness Wear.

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CLIENT
D'LUXE CLASSIC CAR TOURS
PROJECT
Business launch

d'Luxe Classic Car Tours is a newly-launched tourism and experience venture running as a hobby (side hustle!) by company owner, John Frostell. In a relationship that involved being one’s own client, the work included a broad range of communication activities: brand identity, website (including e-commerce), photography and video production, copywriting, digital marketing (Google Ads), social media, booking platform content and a collection of miscellaneous collateral. 


CLIENT
BLUESCOPE STEEL
PROJECT
EnduroFrame brand graphics

BlueScope Steel subsidiary EnduroFrame enjoys market positioning as a leading provider of roll-formed steel within Australia’s building industry via proprietary machinery, raw materials and operational software. Dialogue was commissioned to produce a set of brand graphics to feature on the machinery sides and transfer to other marketing communication materials. Still photography, involving specialist light painting techniques, and video footage of the various machinery items have also been commissioned. 


CLIENT
WILDERNESS WEAR
PROJECT
Cool Merino Tencel

Cool Merino Tencel is a new hybrid product from Wilderness Wear made from an ecologically friendly wood pulp and wool. Research established that the pulp component fortuitously comes from plantation eucalyptus trees so the project team played that card as part of the client’s Australian story – hence the abstracted rounded green forms (eucalyptus cinerea) in the central design.


CLIENT
WILDERNESS WEAR
PROJECT
Cumulo Merino Activewear

Naming and packaging for Wilderness Wear’s new activewear range launched in 2018. ‘Cumulo’ is made from 150gsm Tasmanian Superfine Merino wool, the lightest fabric in the company’s product range. 


CLIENT
WILDERNESS WEAR
PROJECT
Outer Edge magazine advertising

Wilderness Wear publishes numerous advertisements annually to the topics of new product or events and causes. Published in Australia’s Outer Edge magazine, this advertisement features a Sydney-based climber with an ambassador role for the client in promotion of a women’s adventure outdoor film festival.