Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
John Frostell and James Gallagher have been long-term collaborators on projects involving clients in Japan. When their last association in designer/client roles concluded in 2008 the pair formed a partnership to enable continuation of their business interests in this space. The Gallagher Frostell logotype represented strategic and creative aspects of the association and played on the north/south hemisphere locations of their respective offices.
A property development and management group known casually as the ‘Downtown Boys’ in Japan’s Niseko area were a growing enterprise and required brand repositioning after a tie-up with Australian property group LJ Hooker. A series of workshops with the client executive determined a new branding platform for the group before re-design of identities for its subsidiaries took place.
Metropolis Publishing, a Tokyo-based English language lifestyle magazine, asked Gallagher Frostell to produce a travel supplement featuring the Niseko area of Hokkaido. The work involved interviewing subjects and writing various features for the section, preparing all pictorial content as well as creating the sales platform for advertising required within the pages.
Following a number of projects completed for real estate interests in the area, a branding and promotional design for a small retailing precinct in Hirafu Niseko was commissioned to Gallagher Frostell via a traders looking to increase their presence in this resort village.