Swaab is a mid-sized legal practice founded in 1981 based in Sydney. Since inception, the firm has used a logotype for its branding that featured a simple curved shape within its layout. To align with recent growth and strategic consolidation of market position, the firm undertook an upgrade to its brand identity design. Completed over the course of a 12-month timeline, the project focused on strategic, creative and technical requirements. The branding system has been applied to a new website, signage, publications, promotional items, stationery, presentation resources, forms, advertising, social media and comprehensive guidelines documentation.
Accompanying the brand visual identity created by the company for Swaab is a new website. Built with a new content management system (CMS) and back-end programming, the site presents the previous data in a significantly more dynamic, meaningful and compelling manner across all viewing platforms.
The project timeline spread end-to-end nine months and included substantial consultation at the outset to determine project parameters, along with a period of time at design and production conclusion for the client to independently manage content migration, editing and creation of new material.
With mobile friendly display a critical prerequisite, the home page features a unique design of visual quicklinks that direct site users straight to critical parts of the website without the need to navigate a standard menu.
Technology and programming for the project was provided in partnership with Simon Mundy, PeptoLab.
Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.
Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
Recruitment advertising is an often critical exercise for Australian legal firms, with significant consideration and initiative appointed to gleaning shortlist candidates for interview. This campaign for Maddocks featured a cross-section of previous appointees to the firm and played carefully to aspects of capability as much as cultural fit. The project was typical of the 50+ projects conducted for the firm’s marketing team between Sydney and Melbourne over the three-year period of engagement with Dialogue.
John Frostell and James Gallagher have been long-term collaborators on projects involving clients in Japan. When their last association in designer/client roles concluded in 2008 the pair formed a partnership to enable continuation of their business interests in this space. The Gallagher Frostell logotype represented strategic and creative aspects of the association and played on the north/south hemisphere locations of their respective offices.