Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.
Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
Recruitment advertising is an often critical exercise for Australian legal firms, with significant consideration and initiative appointed to gleaning shortlist candidates for interview. This campaign for Maddocks featured a cross-section of previous appointees to the firm and played carefully to aspects of capability as much as cultural fit. The project was typical of the 50+ projects conducted for the firm’s marketing team between Sydney and Melbourne over the three-year period of engagement with Dialogue.
John Frostell and James Gallagher have been long-term collaborators on projects involving clients in Japan. When their last association in designer/client roles concluded in 2008 the pair formed a partnership to enable continuation of their business interests in this space. The Gallagher Frostell logotype represented strategic and creative aspects of the association and played on the north/south hemisphere locations of their respective offices.
The heart and soul of marketing within the legal profession is closely associated with business development, and this boils down to proposals and tenders in many cases. (Or as many cases as possible, actually!) In this instance, Maddocks was involved in a closed submission for business with Sydney Water and a unique presentation, including special contents and divider page themes, was designed by Dialogue for the purpose.
Allen Kong Architect is an award winning consultancy specialising in residential and corporate buildings associated with the aged care sector. Their website features formal display of credentials and project case studies along with an animated introductory display of features, philosophy, curios, visual cues and motivations from with the practice.