Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
The largest component of Shell's ‘Awana’ brand project was the international roll-out of the new service station livery. At the same time, executives in Australia were considering sky signage on the new Siedler-designed head office building on the corner of Spring and Flinders Streets, the south-east corner of the Melbourne CBD. Contract for the building had stipulated no visible branding, for the sake of the building’s design integrity, but the site was too much of an opportunity to ignore. The agreed solution involved simple placement of the new Shell ‘pecten’ around the unusual and irregularly shaped building top, and in a manner so only one presentation of the symbol could be seen from any surrounding vantage point. Concurrently, a series of short-term flags were set in series along the building forecourt.
Dialogue was engaged by Japan’s Kao Corporation – a $10+US billion FMCG home products company – to design and produce its quarterly English language publication for senior management and executives worldwide in 1998. The project ran for ten years with a total of forty issues produced through the period. Work was conducted entirely from the Melbourne offices and involved a comprehensive teams of writers, editors and project managers on the client side in Tokyo.
OAMPS grew through numerous acquisitions during the 90s and early 00s to become Australia’s largest insurance broking firm and ultimately was acquired by the international Arthur J. Gallagher group in 2014. The branding work which preceded this involved a strategic repositioning of the company and complete revision of all branding and marketing materials. Execution of the new program included capabilities video, sky signage and a brand launch campaign in Australia’s BRW magazine.
Professional Wealth is a financial services consultancy established by former Boston Consulting Group management consultant, Dr. Doug Turek. Part of the company’s activity includes an online survey service called Wealth benchmarks™, a free online, personal finance information initiative to help individuals better understand their financial situation and assist advisors with strategic issues. Dialogue was commissioned to develop the branding and prepare the website for production.
With his brother, Petter Frostell, John designed and produced an English language Annual Report for Swedish telecommunications company, Teligent. The document was one in a series produced by Petter for the client along with an array of marketing and presentation materials required regularly for the growing company.