Swaab is a mid-sized legal practice founded in 1981 based in Sydney. Since inception, the firm has used a logotype for its branding that featured a simple curved shape within its layout. To align with recent growth and strategic consolidation of market position, the firm undertook an upgrade to its brand identity design. Completed over the course of a 12-month timeline, the project focused on strategic, creative and technical requirements. The branding system has been applied to a new website, signage, publications, promotional items, stationery, presentation resources, forms, advertising, social media and comprehensive guidelines documentation.
Accompanying the brand visual identity created by the company for Swaab is a new website. Built with a new content management system (CMS) and back-end programming, the site presents the previous data in a significantly more dynamic, meaningful and compelling manner across all viewing platforms.
The project timeline spread end-to-end nine months and included substantial consultation at the outset to determine project parameters, along with a period of time at design and production conclusion for the client to independently manage content migration, editing and creation of new material.
With mobile friendly display a critical prerequisite, the home page features a unique design of visual quicklinks that direct site users straight to critical parts of the website without the need to navigate a standard menu.
Technology and programming for the project was provided in partnership with Simon Mundy, PeptoLab.
Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
The largest component of Shell's ‘Awana’ brand project was the international roll-out of the new service station livery. At the same time, executives in Australia were considering sky signage on the new Siedler-designed head office building on the corner of Spring and Flinders Streets, the south-east corner of the Melbourne CBD. Contract for the building had stipulated no visible branding, for the sake of the building’s design integrity, but the site was too much of an opportunity to ignore. The agreed solution involved simple placement of the new Shell ‘pecten’ around the unusual and irregularly shaped building top, and in a manner so only one presentation of the symbol could be seen from any surrounding vantage point. Concurrently, a series of short-term flags were set in series along the building forecourt.
Dialogue was engaged by Japan’s Kao Corporation – a $10+US billion FMCG home products company – to design and produce its quarterly English language publication for senior management and executives worldwide in 1998. The project ran for ten years with a total of forty issues produced through the period. Work was conducted entirely from the Melbourne offices and involved a comprehensive teams of writers, editors and project managers on the client side in Tokyo.
OAMPS grew through numerous acquisitions during the 90s and early 00s to become Australia’s largest insurance broking firm and ultimately was acquired by the international Arthur J. Gallagher group in 2014. The branding work which preceded this involved a strategic repositioning of the company and complete revision of all branding and marketing materials. Execution of the new program included capabilities video, sky signage and a brand launch campaign in Australia’s BRW magazine.