With the introduction of numerous new products into their sock range, Wilderness Wear adopted a change-over packaging concept for all items. There are sixteen packs in the new set, each with a unique photographic image, with the remainder being updated within production cycles. The packs are made up of two components: a custom designed and screen printed polypropylene hanging card, with a printed sleeve. Together these forms are a more economical packaging solution than previous and provide a stand-out presence for the product in one-to-one settings.
After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology.
The search for new materials for use in the technical outdoor clothing market is a highly competitive activity. So when Wilderness Wear developed an original hybrid material from Australian Merino wool and Schoeller polypropylene it saw rise to a new line of product branding and packaging for the product. Utilising a combination of natural and technical patterns, the positioning of MerinoFusion™ promotes ‘the best of both worlds’. Execution of the design has extended to online campaigns, catalogue features, retail display, public relations information and technical summaries.
A revision of Wilderness Wear packaging design, involving scores of carton and wrap varieties, was applied to product after brand revision had taken place and the positioning statement ‘200% Australian’ set into action. All items took on colours from a natural, earthy palette and featured outdoor photography showcasing iconic Australian destinations for climbing, camping, skiing and associated activities.
The product catalogue for Wilderness Wear has always been an important item for the company in both corporate and retail settings: It serves as a capabilities document and sales aid concurrently. This edition from the mid 2000s involved location photography, extensive writing, intricate production and a general awareness of positioning the company and its product in a premium context.
Following a number of projects completed for real estate interests in the area, a branding and promotional design for a small retailing precinct in Hirafu Niseko was commissioned to Gallagher Frostell via a traders looking to increase their presence in this resort village.