CLIENT
WILDERNESS WEAR
PROJECT
Instagram feed

As part of Wilderness Wear’s marketing mix, an overhaul to the brand’s social media activity was put in place in the first half of 2017, with Instagram being chosen as the primary media for the purpose. The strategy involved a variety of post types including competitions, product information, company information and process, all of which are recognised as useful points of engagement for discerning users of technical outdoor goods, including clothing. Posting weekly, the effort is seeing an increase in followers, improved engagement on a one-to-one level, opportunities for product testing and review, as well as leads to retail and sponsorship. 

Project inputs included client workshops, process determination, creative direction, writing and photography, as well as posting and engagement with individual followers of the client’s Instagram account. 


CLIENT
WILDERNESS WEAR
PROJECT
Sock packaging upgrade

With the introduction of numerous new products into their sock range, Wilderness Wear adopted a change-over packaging concept for all items. There are sixteen  packs in the new set, each with a unique photographic image, with the remainder being updated within production cycles. The packs are made up of two components: a custom designed and screen printed polypropylene hanging card, with a printed sleeve. Together these forms are a more economical packaging solution than previous and provide a stand-out presence for the product in one-to-one settings. 


CLIENT
WILDERNESS WEAR
PROJECT
2016 Catalogue

After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology. 


CLIENT
WILDERNESS WEAR
PROJECT
MerinoFusion™ packaging

The search for new materials for use in the technical outdoor clothing market is a highly competitive activity. So when Wilderness Wear developed an original hybrid material from Australian Merino wool and Schoeller polypropylene it saw rise to a new line of product branding and packaging for the product. Utilising a combination of natural and technical patterns, the positioning of MerinoFusion™ promotes ‘the best of both worlds’. Execution of the design has extended to online campaigns, catalogue features, retail display, public relations information and technical summaries. 


CLIENT
WILDERNESS WEAR
PROJECT
Brand positioning statement

Through the course of Dialogue’s first stages of work with outdoor technical clothing manufacturer Wilderness Wear, analysis of their unique selling proposition identified that the company was 100% Australian owned and their product was 100% Australian manufactured. Figurative addition of these figures provided the positioning statement for all branding and communication activity. 


CLIENT
WILDERNESS WEAR
PROJECT
Packaging

A revision of Wilderness Wear packaging design, involving scores of carton and wrap varieties, was applied to product after brand revision had taken place and the positioning statement ‘200% Australian’ set into action. All items took on colours from a natural, earthy palette and featured outdoor photography showcasing iconic Australian destinations for climbing, camping, skiing and associated activities.