In a first of its kind for the client, this general capabilities video was shot, designed and produced as a multi-purpose promotion for corporate, retail and trade application. The bulk of footage was taken by Dialogue as a mix of indoors and studio content with the balance provided by a variety of sources associated with Wilderness Wear.
BlueScope Steel subsidiary EnduroFrame enjoys market positioning as a leading provider of roll-formed steel within Australia’s building industry via proprietary machinery, raw materials and operational software. Dialogue was commissioned to produce a set of brand graphics to feature on the machinery sides and transfer to other marketing communication materials. Still photography, involving specialist light painting techniques, and video footage of the various machinery items have also been commissioned.
Cool Merino Tencel is a new hybrid product from Wilderness Wear made from an ecologically friendly wood pulp and wool. Research established that the pulp component fortuitously comes from plantation eucalyptus trees so the project team played that card as part of the client’s Australian story – hence the abstracted rounded green forms (eucalyptus cinerea) in the central design.
Naming and packaging for Wilderness Wear’s new activewear range launched in 2018. ‘Cumulo’ is made from 150gsm Tasmanian Superfine Merino wool, the lightest fabric in the company’s product range.
Wilderness Wear publishes numerous advertisements annually to the topics of new product or events and causes. Published in Australia’s Outer Edge magazine, this advertisement features a Sydney-based climber with an ambassador role for the client in promotion of a women’s adventure outdoor film festival.
The company has been working with Wilderness Wear and its online presence for many years, having seen a number of upgrades put in place. Work through 2017/8 saw changes to the home page and standard content page designs along with upgrades to content formats to easily allow addition of product reviews, media commentary, technical information, personnel profiles and the like. The site is driven by Magento Community, which naturally sees limits pushed, and has seen a number of custom options added to serve its growing use as an e-commerce site.