d'Luxe Classic Car Tours is a newly-launched tourism and experience venture running as a hobby (side hustle!) by company owner, John Frostell. In a relationship that involved being one’s own client, the work included a broad range of communication activities: brand identity, website (including e-commerce), photography and video production, copywriting, digital marketing (Google Ads), social media, booking platform content and a collection of miscellaneous collateral.
If abstraction is a key driver in graphic design, then the hero of this endeavour in the field of fine art could rightfully be said to be Brett Whiteley. And as do many graphic designers, he owned themes that enjoyed repetition and reinterpretation over time. Among them was the humble match. Sadly, his burned too soon. (And from the opposite end.)
During the time that John Frostell consulted to Simm Design, an opportunity arose to sponsor the branding and marketing communication for the Melbourne International Jazz Festival. After a hiatus of some two years, it was an important juncture for festival organisers and a recommendation to completely re-brand the event was accepted. Applied to a host of campaign material, Melbourne became the jazz capital of the world for the duration of the 12-day program.
Metropolis Publishing, a Tokyo-based English language lifestyle magazine, asked Gallagher Frostell to produce a travel supplement featuring the Niseko area of Hokkaido. The work involved interviewing subjects and writing various features for the section, preparing all pictorial content as well as creating the sales platform for advertising required within the pages.