The Konakona building in Hirafu Niseko’s main street was designed by celebrated Tokyo architects Klein Dytham as a leading example of premium resort property design. Promotion of the project quickly took place on the prominent site with the building named and branded and a prominent 10m billboard staking its claim.
Escarpment is a master planned resort community at the base of Hirafu Niseko’s main village, overlooking the Shiribetsu River and boasting premium views of the area’s famed Mt. Yotei. Marketing for the site required premium positioning and an understanding of the year-round lifestyle potential being developed in and around the area.
A property development and management group known casually as the ‘Downtown Boys’ in Japan’s Niseko area were a growing enterprise and required brand repositioning after a tie-up with Australian property group LJ Hooker. A series of workshops with the client executive determined a new branding platform for the group before re-design of identities for its subsidiaries took place.
Allen Kong Architect is an award winning consultancy specialising in residential and corporate buildings associated with the aged care sector. Their website features formal display of credentials and project case studies along with an animated introductory display of features, philosophy, curios, visual cues and motivations from with the practice.
Following a number of projects completed for real estate interests in the area, a branding and promotional design for a small retailing precinct in Hirafu Niseko was commissioned to Gallagher Frostell via a traders looking to increase their presence in this resort village.
The Ezo 365 project in Hirafu Niseko was the first resort property development in the area to properly focus on the village as an all-year destination, a fact reflected in the naming Dialogue developed for the project. As with many of the projects conducted for Hokkaido Tracks at this time, the marketing of the project went straight to the web for pre-sales promotion and resulted in exemplary enquiries and sold-out status within days of eventual release.