Brand identity standards

Before its acquisition by AXA, National Mutual was one of the the lead players in the Australian financial services industry and a powerful brand amongst its competitors. With the group growing in service and customer base, their Marketing Unit commissioned Dialogue to undertake a brand audit and style guide revision to ensure effective structure and use of the branding system and enable suitable use within the groups various subsidiaries. The project involved scores of interviews, comprehensive design stages, presentations and staff training sessions to bring to completion.