Kangan Batman TAFE arose from the amalgamation of the former Broadmeadows and other nearby campuses to form one of the largest TAFE providers in Victoria. The new branding from the company was applied to a broad range of immediate and long-term needs items including signage, publications, exhibition design, stationery, advertising formats and various promotional ventures.
Before its acquisition by AXA, National Mutual was one of the the lead players in the Australian financial services industry and a powerful brand amongst its competitors. With the group growing in service and customer base, their Marketing Unit commissioned Dialogue to undertake a brand audit and style guide revision to ensure effective structure and use of the branding system and enable suitable use within the groups various subsidiaries. The project involved scores of interviews, comprehensive design stages, presentations and staff training sessions to bring to completion.
The National Trust Victoria was one of the company's first clients and this project an early undertaking ahead of many that followed. The report was actually an insert to the regular Trust newsletter with a sub-set of the print run specially covered for limited use.