Swaab is a mid-sized legal practice founded in 1981 based in Sydney. Since inception, the firm has used a logotype for its branding that featured a simple curved shape within its layout. To align with recent growth and strategic consolidation of market position, the firm undertook an upgrade to its brand identity design. Completed over the course of a 12-month timeline, the project focused on strategic, creative and technical requirements. The branding system has been applied to a new website, signage, publications, promotional items, stationery, presentation resources, forms, advertising, social media and comprehensive guidelines documentation.
Rx-view is a Melbourne-based consultancy dealing with the management of prescription drugs and medications for private patients. With 'Rx' being the common code for ‘prescription’ within the medical profession, the letter ‘x’ became the opportunity for a neat visual device within the logotype. The application for the branding is largely for documents including office correspondence and patient reports.
Larsen+Mann is a Sydney-based interior design consultancy specialising in concept, documentation and management of bespoke residential and commercial environment projects for a broad range of individual and corporate clients. The new branding concept for business launch has been applied to a simple set of stationery items and a one-page website.
Changes to the legislation regarding NSW government workers’ compensation and distribution of claims benefits saw the establishment of WIRO as an independent review office. Dialogue was commissioned to conduct strategy consultation and design of the associated visual program for the brand. Intended to appear independent of departmental ties, the visual solution was clear of any official nomenclature. Execution of the program included signage, display materials, animated explanatory videos, publications and a comprehensive website.
Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
John Frostell and James Gallagher have been long-term collaborators on projects involving clients in Japan. When their last association in designer/client roles concluded in 2008 the pair formed a partnership to enable continuation of their business interests in this space. The Gallagher Frostell logotype represented strategic and creative aspects of the association and played on the north/south hemisphere locations of their respective offices.