Changes to the legislation regarding NSW government workers’ compensation and distribution of claims benefits saw the establishment of WIRO as an independent review office. Dialogue was commissioned to conduct strategy consultation and design of the associated visual program for the brand. Intended to appear independent of departmental ties, the visual solution was clear of any official nomenclature. Execution of the program included signage, display materials, animated explanatory videos, publications and a comprehensive website.
Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
A change to the federal government’s online referral system for aged care services provided Wintringham with opportunity to revise the presentation its service offering to suit this new avenue of client enquiry. The top level activity ahead of changes to their website and other communications material was a revision to their brand strategy and consolidation of their own business understandings across a number of services and locations around Melbourne and regional Victoria. The project involved a series of consultation workshops with staff groups followed by analysis with an executive group and finally expression in the way of a brand summary, manifesto and key statements to inform all areas and aspects of the organisation’s communication.
Through the course of Dialogue’s first stages of work with outdoor technical clothing manufacturer Wilderness Wear, analysis of their unique selling proposition identified that the company was 100% Australian owned and their product was 100% Australian manufactured. Figurative addition of these figures provided the positioning statement for all branding and communication activity.
A number of years working with Hokkaido Tracks and taking many new resort property developments to market culminated in documentation of the company's brand standards and explanation of associated strategy. The brand standards document took the form of a ‘How To’ guide to enable other communications consultants and employed personnel to faithfully and effectively work with the brand. The introductory sections of the document detailed the processes involved in determining the ‘experience’ strategy developed for the Hokkaido Tracks group and its subsidiaries and provided the intellectual basis upon which to create campaigns and further brand extensions.
A property development and management group known casually as the ‘Downtown Boys’ in Japan’s Niseko area were a growing enterprise and required brand repositioning after a tie-up with Australian property group LJ Hooker. A series of workshops with the client executive determined a new branding platform for the group before re-design of identities for its subsidiaries took place.