Escarpment is a master planned resort community at the base of Hirafu Niseko’s main village, overlooking the Shiribetsu River and boasting premium views of the area’s famed Mt. Yotei. Marketing for the site required premium positioning and an understanding of the year-round lifestyle potential being developed in and around the area.
Metropolis Publishing, a Tokyo-based English language lifestyle magazine, asked Gallagher Frostell to produce a travel supplement featuring the Niseko area of Hokkaido. The work involved interviewing subjects and writing various features for the section, preparing all pictorial content as well as creating the sales platform for advertising required within the pages.
Dialogue was engaged by Japan’s Kao Corporation – a $10+US billion FMCG home products company – to design and produce its quarterly English language publication for senior management and executives worldwide in 1998. The project ran for ten years with a total of forty issues produced through the period. Work was conducted entirely from the Melbourne offices and involved a comprehensive teams of writers, editors and project managers on the client side in Tokyo.
As part of the merger program for Victorian local governments in the mid 199os, the former Brunswick City Council was joined by two others to form Moreland with the new branding developed by Dialogue in what was the first such program in the state. The design solution was extended to the required collection of application areas with graphic standards ultimately documented for broad scale use. A follow-on project with the Council’s Economic Development Unit saw design, writing and production of a magazine format bulletin for distribution to registered stakeholders. The publication featured numerous articles and features with local business entities and provided a showcase for development activity in the area.
Before its acquisition by AXA, National Mutual was one of the the lead players in the Australian financial services industry and a powerful brand amongst its competitors. With the group growing in service and customer base, their Marketing Unit commissioned Dialogue to undertake a brand audit and style guide revision to ensure effective structure and use of the branding system and enable suitable use within the groups various subsidiaries. The project involved scores of interviews, comprehensive design stages, presentations and staff training sessions to bring to completion.