Naming and packaging for Wilderness Wear’s new activewear range launched in 2018. ‘Cumulo’ is made from 150gsm Tasmanian Superfine Merino wool, the lightest fabric in the company’s product range.
The search for new materials for use in the technical outdoor clothing market is a highly competitive activity. So when Wilderness Wear developed an original hybrid material from Australian Merino wool and Schoeller polypropylene it saw rise to a new line of product branding and packaging for the product. Utilising a combination of natural and technical patterns, the positioning of MerinoFusion™ promotes ‘the best of both worlds’. Execution of the design has extended to online campaigns, catalogue features, retail display, public relations information and technical summaries.
Kirakira and Konakona are partner buildings in the resort snowfields of Niseko, Japan. Dialogue conceived the naming and designed the custom-lettered logotypes in addition to the marketing collateral that underpinned the sales programs. The building exteriors, at the hands of Klein Dytham architects, were informed by different motifs of snow, with the Japanese words for ‘glisten’ and ‘powder’ forming the basis of the names.
A property development and management group known casually as the ‘Downtown Boys’ in Japan’s Niseko area were a growing enterprise and required brand repositioning after a tie-up with Australian property group LJ Hooker. A series of workshops with the client executive determined a new branding platform for the group before re-design of identities for its subsidiaries took place.
The Ezo 365 project in Hirafu Niseko was the first resort property development in the area to properly focus on the village as an all-year destination, a fact reflected in the naming Dialogue developed for the project. As with many of the projects conducted for Hokkaido Tracks at this time, the marketing of the project went straight to the web for pre-sales promotion and resulted in exemplary enquiries and sold-out status within days of eventual release.
Zoom organic juices & foods was an early entrant to Melbourne’s CBD cafe market as a sustainable enterprise. Dialogue was involved with naming and brand identity as well as signage and various collateral for the new King Street address launch.