Naming and packaging for Wilderness Wear’s new activewear range launched in 2018. ‘Cumulo’ is made from 150gsm Tasmanian Superfine Merino wool, the lightest fabric in the company’s product range.
With the introduction of numerous new products into their sock range, Wilderness Wear adopted a change-over packaging concept for all items. There are sixteen packs in the new set, each with a unique photographic image, with the remainder being updated within production cycles. The packs are made up of two components: a custom designed and screen printed polypropylene hanging card, with a printed sleeve. Together these forms are a more economical packaging solution than previous and provide a stand-out presence for the product in one-to-one settings.
The search for new materials for use in the technical outdoor clothing market is a highly competitive activity. So when Wilderness Wear developed an original hybrid material from Australian Merino wool and Schoeller polypropylene it saw rise to a new line of product branding and packaging for the product. Utilising a combination of natural and technical patterns, the positioning of MerinoFusion™ promotes ‘the best of both worlds’. Execution of the design has extended to online campaigns, catalogue features, retail display, public relations information and technical summaries.
For many years, proof of existence in the graphic design industry has been the design and production of specialist wine labels for end-of-year gifts. Now mostly gone, possibly into the same realm as the Friday lunch, they were a creative and hospitable way to recognise the collaborative work of clients, suppliers and, indeed, other designers.
A revision of Wilderness Wear packaging design, involving scores of carton and wrap varieties, was applied to product after brand revision had taken place and the positioning statement ‘200% Australian’ set into action. All items took on colours from a natural, earthy palette and featured outdoor photography showcasing iconic Australian destinations for climbing, camping, skiing and associated activities.
Zoom organic juices & foods was an early entrant to Melbourne’s CBD cafe market as a sustainable enterprise. Dialogue was involved with naming and brand identity as well as signage and various collateral for the new King Street address launch.