What's the point of being a designer if you can't have a bit of self-indulgent fun along the way?!
Mid-way though 2018 John and his two teenage sons travelled to the US for collection of a 1956 Chevrolet that had been found and purchased some months earlier. Once delivered to Seattle, the trio drove the car (slowly!) over 2000 miles to the Long Beach docks just south of Los Angeles.
The t-shirts, containing visual cues relating to the car and the journey, were worn as a novelty during the trip and given as gifts to car people met along the way.
Often a t-shirt print is a good way to mark an occasion! In this instance the completed restoration of John Frostell’s 1957 Chevrolet proved to be the impetus for a new design. The collage draws in imagery from the era in general, as well as various graphic markers of the car itself. Coming soon to an ‘Etsy’ near you. :)
For many years, proof of existence in the graphic design industry has been the design and production of specialist wine labels for end-of-year gifts. Now mostly gone, possibly into the same realm as the Friday lunch, they were a creative and hospitable way to recognise the collaborative work of clients, suppliers and, indeed, other designers.
Following a number of projects completed for real estate interests in the area, a branding and promotional design for a small retailing precinct in Hirafu Niseko was commissioned to Gallagher Frostell via a traders looking to increase their presence in this resort village.
A unique lesson in telemark skiing with Japanese ‘master’ Yutaka Takanashi would have been lost to the moment without notes and diagrams after the fact – and those in turn might have been similarly lost if not for their transfer to a t-shirt design. Any excuse, really. :)
Zoom organic juices & foods was an early entrant to Melbourne’s CBD cafe market as a sustainable enterprise. Dialogue was involved with naming and brand identity as well as signage and various collateral for the new King Street address launch.