After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology.
The company has produced a series of Annual Reports for the Victorian Small Business Commissioner dating back to the 2009/10 issue. The documents are smart yet simple and provide the statutory reporting requirements for Victorian Government and allow for passive marketing and promotion of the ombudsman and his office’s activity each year. Curiously, the 40-page report contains perhaps the smallest possible set of financials for such a document, coming in at a very brief 12-line chart!
The heart and soul of marketing within the legal profession is closely associated with business development, and this boils down to proposals and tenders in many cases. (Or as many cases as possible, actually!) In this instance, Maddocks was involved in a closed submission for business with Sydney Water and a unique presentation, including special contents and divider page themes, was designed by Dialogue for the purpose.
In 2008 a two-year contract to produce Annual Reports for the Department of Industry, Innovation and Regional Development was awarded to Dialogue. The project was a massive undertaking in both editions due to the document length of 200+ pages and the short production timeline between copy finalisation and tabling in parliament. Success came largely from having the one person involved in every aspect of the project on the design and production side, from start to finish. The second of the two reports adopted a design theme developed by the Department’s in-house design department.
In 2004, Wintringham CEO Bryan Lipmann asked if the usual format of their Annual Reports could be be reduced to the point where all the required reports and financial statements could be contained to a single page. The answer was ‘yes’, if a single printed sheet involving an eventual eight pages of content gate-folded into a 210mm square would suffice. The solution became a theme for more than ten years and was the subject of quiet legend in Canberra, where various government offices would look forward to delivery of the report each December and often fed back positively to the company. It was important reading, dealing with the subject of homelessness in the aged care sector, brought to attention with passion, brevity and insight.
The product catalogue for Wilderness Wear has always been an important item for the company in both corporate and retail settings: It serves as a capabilities document and sales aid concurrently. This edition from the mid 2000s involved location photography, extensive writing, intricate production and a general awareness of positioning the company and its product in a premium context.