Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
The Konakona building in Hirafu Niseko’s main street was designed by celebrated Tokyo architects Klein Dytham as a leading example of premium resort property design. Promotion of the project quickly took place on the prominent site with the building named and branded and a prominent 10m billboard staking its claim.
The largest component of Shell's ‘Awana’ brand project was the international roll-out of the new service station livery. At the same time, executives in Australia were considering sky signage on the new Siedler-designed head office building on the corner of Spring and Flinders Streets, the south-east corner of the Melbourne CBD. Contract for the building had stipulated no visible branding, for the sake of the building’s design integrity, but the site was too much of an opportunity to ignore. The agreed solution involved simple placement of the new Shell ‘pecten’ around the unusual and irregularly shaped building top, and in a manner so only one presentation of the symbol could be seen from any surrounding vantage point. Concurrently, a series of short-term flags were set in series along the building forecourt.
Escarpment is a master planned resort community at the base of Hirafu Niseko’s main village, overlooking the Shiribetsu River and boasting premium views of the area’s famed Mt. Yotei. Marketing for the site required premium positioning and an understanding of the year-round lifestyle potential being developed in and around the area.
The Ezo 365 project in Hirafu Niseko was the first resort property development in the area to properly focus on the village as an all-year destination, a fact reflected in the naming Dialogue developed for the project. As with many of the projects conducted for Hokkaido Tracks at this time, the marketing of the project went straight to the web for pre-sales promotion and resulted in exemplary enquiries and sold-out status within days of eventual release.
OAMPS grew through numerous acquisitions during the 90s and early 00s to become Australia’s largest insurance broking firm and ultimately was acquired by the international Arthur J. Gallagher group in 2014. The branding work which preceded this involved a strategic repositioning of the company and complete revision of all branding and marketing materials. Execution of the new program included capabilities video, sky signage and a brand launch campaign in Australia’s BRW magazine.