Tour de Cure is a fundraising organisation supporting cancer research via sponsored cycling events and tours across different parts of Australia. From the point of its tenth year, the not-for-profit organisation was raising upwards of $6M annually, with approximately 50% of this being managed via its online donations platform.
The brief for this project was to rationalise and improve a complex and custom set of back-end functions while bringing the look and feel of the website into a space where better user engagement could be gained.
As part of Wilderness Wear’s marketing mix, an overhaul to the brand’s social media activity was put in place in the first half of 2017, with Instagram being chosen as the primary media for the purpose. The strategy involved a variety of post types including competitions, product information, company information and process, all of which are recognised as useful points of engagement for discerning users of technical outdoor goods, including clothing. Posting weekly, the effort is seeing an increase in followers, improved engagement on a one-to-one level, opportunities for product testing and review, as well as leads to retail and sponsorship.
Project inputs included client workshops, process determination, creative direction, writing and photography, as well as posting and engagement with individual followers of the client’s Instagram account.
Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
Ahead of incorporation of Australia’s Medicare Local offices into the new Primary Health Networks system, a significant update of the website run by the Macedon Ranges and Northwest Melbourne division was required. Given the short lifespan of the outcome, a themed solution using the WordPress publishing platform was set up and run successfully for the duration.
Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
The design and content management system for the WIRO website was produced shortly after office launch and was the first major implementation of the branding solution provided to the client by Dialogue. The site interface was directed equally to the general public seeking legal representation and to those involved in services on the government and administration side. It included streamlined information and guidance regarding the processes of WIRO services as well as a significant amount of legal information and case study summaries.