Accompanying the brand visual identity created by the company for Swaab is a new website. Built with a new content management system (CMS) and back-end programming, the site presents the previous data in a significantly more dynamic, meaningful and compelling manner across all viewing platforms.
The project timeline spread end-to-end nine months and included substantial consultation at the outset to determine project parameters, along with a period of time at design and production conclusion for the client to independently manage content migration, editing and creation of new material.
With mobile friendly display a critical prerequisite, the home page features a unique design of visual quicklinks that direct site users straight to critical parts of the website without the need to navigate a standard menu.
Technology and programming for the project was provided in partnership with Simon Mundy, PeptoLab.
The company has been working with Wilderness Wear and its online presence for many years, having seen a number of upgrades put in place. Work through 2017/8 saw changes to the home page and standard content page designs along with upgrades to content formats to easily allow addition of product reviews, media commentary, technical information, personnel profiles and the like. The site is driven by Magento Community, which naturally sees limits pushed, and has seen a number of custom options added to serve its growing use as an e-commerce site.
Tour de Cure is a fundraising organisation supporting cancer research via sponsored cycling events and tours across different parts of Australia. From the point of its tenth year, the not-for-profit organisation was raising upwards of $6M annually, with approximately 50% of this being managed via its online donations platform.
The brief for this project was to rationalise and improve a complex and custom set of back-end functions while bringing the look and feel of the website into a space where better user engagement could be gained.
As part of Wilderness Wear’s marketing mix, an overhaul to the brand’s social media activity was put in place in the first half of 2017, with Instagram being chosen as the primary media for the purpose. The strategy involved a variety of post types including competitions, product information, company information and process, all of which are recognised as useful points of engagement for discerning users of technical outdoor goods, including clothing. Posting weekly, the effort is seeing an increase in followers, improved engagement on a one-to-one level, opportunities for product testing and review, as well as leads to retail and sponsorship.
Project inputs included client workshops, process determination, creative direction, writing and photography, as well as posting and engagement with individual followers of the client’s Instagram account.
Legal start-up Ash Street Partners commenced practice in 2015 with an array of experienced solicitors and business consultants in their line-up. Key to their brand and marketing communication is a website focused upon a media hub containing a variety of articles and commentary from its principals.
Ahead of incorporation of Australia’s Medicare Local offices into the new Primary Health Networks system, a significant update of the website run by the Macedon Ranges and Northwest Melbourne division was required. Given the short lifespan of the outcome, a themed solution using the WordPress publishing platform was set up and run successfully for the duration.