After an absence of update for some years, design of the 2016 product catalogue for Wilderness Wear took a lead from an impressive set of new product. Work on the project saw new content from cover to cover and involved extensive copywriting, location and still photography, along with updates to information relating to materials, design and technology.
Japanese builder Ichijo Technological Homes entered the Australian market in 2011 as an independent enterprise with a portfolio of house designs focused on high energy efficiency and world-leading ecological standards. The challenge for the company at the outset was to determine a product mix and communications platform that was relevant to a local market. The launch program, developed by John Frostell and James Gallagher under the banner of Gallagher Frostell consultants, took place over an 18-month period and featured a set of campaign materials applied to brochureware, outdoor signage, a new website, promotional materials and numerous photographic assets.
The product catalogue for Wilderness Wear has always been an important item for the company in both corporate and retail settings: It serves as a capabilities document and sales aid concurrently. This edition from the mid 2000s involved location photography, extensive writing, intricate production and a general awareness of positioning the company and its product in a premium context.
Metropolis Publishing, a Tokyo-based English language lifestyle magazine, asked Gallagher Frostell to produce a travel supplement featuring the Niseko area of Hokkaido. The work involved interviewing subjects and writing various features for the section, preparing all pictorial content as well as creating the sales platform for advertising required within the pages.