Client
Wintringham
Project
Annual Report 2006–07

In 2004, Wintringham CEO Bryan Lipmann asked if the usual format of their Annual Reports could be be reduced to the point where all the required reports and financial statements could be contained to a single page. The answer was ‘yes’, if a single printed sheet involving an eventual eight pages of content gate-folded into a 210mm square would suffice. The solution became a theme for more than ten years and was the subject of quiet legend in Canberra, where various government offices would look forward to delivery of the report each December and often fed back positively to the company. It was important reading, dealing with the subject of homelessness in the aged care sector, brought to attention with passion, brevity and insight.

Publication
Marketing collateral
Creative direction