The Ezo 365 project in Hirafu Niseko was the first resort property development in the area to properly focus on the village as an all-year destination, a fact reflected in the naming Dialogue developed for the project. As with many of the projects conducted for Hokkaido Tracks at this time, the marketing of the project went straight to the web for pre-sales promotion and resulted in exemplary enquiries and sold-out status within days of eventual release.