As part of the merger program for Victorian local governments in the mid 199os, the former Brunswick City Council was joined by two others to form Moreland with the new branding developed by Dialogue in what was the first such program in the state. The design solution was extended to the required collection of application areas with graphic standards ultimately documented for broad scale use. A follow-on project with the Council’s Economic Development Unit saw design, writing and production of a magazine format bulletin for distribution to registered stakeholders. The publication featured numerous articles and features with local business entities and provided a showcase for development activity in the area.