OAMPS grew through numerous acquisitions during the 90s and early 00s to become Australia’s largest insurance broking firm and ultimately was acquired by the international Arthur J. Gallagher group in 2014. The branding work which preceded this involved a strategic repositioning of the company and complete revision of all branding and marketing materials. Execution of the new program included capabilities video, sky signage and a brand launch campaign in Australia’s BRW magazine.