Lextechia is a Melbourne-based but virtual operating legal services company specialising with clients in the IT domain. A brand identity had been put in place as part of a start-up package at their inception via a US-based consultancy, but after a bedding down period it became apparent that development of key elements was required for successful application and roll-out. With the symbol remaining as was, all other elements of the package were revised and expanded, with particular focus on website execution and preparing for a publications program to aid new business lead generation.