Swaab is a mid-sized legal practice founded in 1981 based in Sydney. Since inception, the firm has used a logotype for its branding that featured a simple curved shape within its layout. To align with recent growth and strategic consolidation of market position, the firm undertook an upgrade to its brand identity design. Completed over the course of a 12-month timeline, the project focused on strategic, creative and technical requirements. The branding system has been applied to a new website, signage, publications, promotional items, stationery, presentation resources, forms, advertising, social media and comprehensive guidelines documentation.