The company has been working with Wilderness Wear and its online presence for many years, having seen a number of upgrades put in place. Work through 2017/8 saw changes to the home page and standard content page designs along with upgrades to content formats to easily allow addition of product reviews, media commentary, technical information, personnel profiles and the like. The site is driven by Magento Community, which naturally sees limits pushed, and has seen a number of custom options added to serve its growing use as an e-commerce site.